FC Barcelona will sell the Camp Nou naming for the first time22 April 2020 / Rui Sousa
Barcelona will sell the naming of the stadium in a solidarity initiative to help the fight against the new coronavirus
In the last decade, we have seen huge investments in the football industry. Transfer values had a big increase, club revenues also, and the distance between rich and less rich clubs as well. But can the money invested have a visible effect on the pitch and in the clubs? KPMG study shows yes and gave us an example of the classification of the Champions League group stage that ended on Wednesday.
With the #UCL group stages having come to an end, we have looked again at the squad values of the teams at the beginning of the tournament ????— KPMG Football Benchmark (@Football_BM) December 12, 2019
Indeed, all the clubs who progressed to the last-16 had higher overall squad values than those who could not qualify ???? pic.twitter.com/wf9iblcKk3
In the eight groups, they were all ranked according to the value of their squads. This means that the most valuable club won the group, the second most valuable followed in the Champions League, the third fell to the Europa League and the least valuable left the European competitions. Not a single exception among the 36 teams divided it into the eight groups. And there is another fact that can make us reflect: in the R16 race, there are only clubs from the five richest leagues in Europe. Is this the definitive proof that football is increasingly hostage to the economy?
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